Tapping the “Untapped”
Pakistan – Clearing the Blurred Perception, although a country with plenty of resources and diverse, beautifying itself landscapes is ranked at 121st position (out of 140), according to the Travel and Tourism competitive index 2019 released by The World Economic Forum.
The havoc caused to the social as well as economic situation of the country, in the past, due to security lapses and instability led to the ignorance of Pakistan as a tourism spot. Clearing the Blurred Perception of Pakistan, has always been a challenge for the industry, yet it strives to grow constantly.
Role of Hotels and Hospitality
One of the exceptionally imperative partners, hotels, can increase the value of travel industry in Pakistan
Hotels, Hospitality and Tourism connect as kin to the nail. The last nail in the coffin for tourism, will be the improvement of hospitality services. Obviously, with the forecasted growth of the interrelated industries, would help hoteliers to more and more build and manage properties. The most significant part of the two industries joining hands and collaborating within themselves led to the realization of healthy competition among the hotels in Pakistan.
It’s all about – “Solutions”
This makes hotel and property management companies to have a good incentive of providing better B2B and B2C solutions to the hotels. Not only this, but the concept of reselling inventories via customer to customer, i.e. C2C, companies like happily have made this concept a new trend in Pakistan. With every passing day, increasing number of destination management companies (DMC’s) and hotel management companies are striving to extract literature and improve the industry.
However, tourism backs Pakistan as a proper revenue generator. Sponsored Travelers and Influencers have visited Pakistan and have done justice to themselves and the overwhelming beauty of the country; by promoting Pakistan, its extraordinary scenic beauty, its warm welcoming culture and also, its well-known hospitality trend.
Pakistan, known as the simplest place in the world, only when you don’t intend to change it. It has emerged as the home to one of the amazing sightings discovered by various adventurers and explorers.
To be supportive of the statistical domain for the tourism and travel in Pakistan. Some interesting figures, displaying the growth of the particular sector in Pakistan of travel and tourism. Whether it’s the British Backpacker Society ranking Pakistan as the No. 1 tourism spot or a famous Dutch cycler. Nora, who traveled Pakistan on a motorbike and fell in love with what the country has to offer.
Similarly, another, Australian blogger Sophie Southall also praised Pakistan, as a tourism spot.
Raza Haq, in his write up, related to the economic impact of tourism in Pakistan, stated the tourism sector to be generating $20 billion in revenue, and supporting simultaneously, 3.6 million jobs, directly and indirectly.The economy and tourism in specific will be synergized mutually.
The total contribution of Tourism and Travel to the GDP and growth of an economy is estimated to be 3,850 PKR billion by 2027, according to a survey conducted by WTTC (World Travel and Tourism Council).
The All-Important Growth & Industry Shift
Not only, the government of Pakistan, but the local entrepreneurs and investors are shifting towards the trend from withdrawing their resources. From one part of the sector to the more growing and a valuable sector of tourism.
Major industry players are nurturing ventures. Not only in terms of the economic value-added but added with the concept of environmental sustainability, which makes it more satisfying to the self-esteem of a nature lover traveler. Hence, making the tourist feel a time worth spending.
Not merely do the industry itself grows, but it also leverages the challenges of the industry. Moreover, it collaborates rather than just compete with the various firms providing tourism as a service. Thereby, it has helped all grow mutually and entirely. A better perception, than a blurred, is required, as to help the industry grow.